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A practical guide to the digital revolution which will give you the information and skills to succeed
Learn more about the digital revolution, you'll find out how to assess online opportunities, plan your strategy and succeed in the digital sector.
Tables, illustrations and 'In Focus' panels on what to do in a particular situation, plus real-life case studies demonstrate how to understand technology, set up and maintain a website, analyse data and reach new markets. Read it cover-to-cover, or dip in and out of topics for quick reference.