Published by DK
By John Bessant
A practical guide to innovation which will give you the information and skills to succeed in business
Bring innovation to your workplace, you'll find out how to use blue-sky thinking to promote creativity, enhance your business performance and get ahead of the competition.
Tables, illustrations and 'In Focus' panels on what to do in a particular situation, plus real-life case studies demonstrate how to maximise the benefits of creative management for yourself, your staff and your clients, conceive new ideas, develop new products and implement new practices.