parents and Guardians



This is the web site of Dorling Kindersley Limited.


How to contact us


If you have any questions about the Site or our Privacy Policy, please contact us by:


Writing to:


The Editor,, DK
Dorling Kindersley Limited
80 Strand
London WC2R 0RL
United Kingdom


Or send an email:


Our approach to Children's Privacy


We want children who visit the Site to be able to take part fully in the activities and offers we provide. We also want to make sure that when we collect information from children we do so in a way that does not infringe their right to privacy. This Privacy Policy is designed to give you useful information about your child's rights and the way we collect and use personal information. We do not ask children to disclose any more information than is reasonably necessary to enable them to participate in an activity on the Site.


We do not disclose personal information we have collected from children through this Site to third parties.


Besides what we describe in this Privacy Policy, we do not maintain any personal information obtained from children through the Site in a retrievable form.


The information we collect and how we use it


Please help your children when they use the Site to ensure that they get the most out of the experience. While we make every effort to ensure that they can visit and use the Site safely and easily, nothing can substitute for parental/adult supervision and guidance.


When children want to participate in activities on the Site, this is the sort of information we might ask for and how we use it:


- When children subscribe to receive any of our email newsletters we ask them for their email address so that we can send them the material that they have asked for.


- On all informative emails and newsletters that we send, we give an option to unsubscribe.


- When children enter competitions, we usually ask for their names and email and residential addresses. This is so that we can let them know if they have won anything, send them their prizes and also let other people (such as other users of the Site, the public and our own employees) know about our competitions and their winners.


- When children send e-postcards, we will ask them for their names and email addresses. This is so we can let whoever receives the postcard know who sent it.


- When children send in reviews of our books, we will ask them for their names and email addresses. This is so that we can post their reviews on the Site, and give them credit for what they have written. We do not publish email addresses of children.


- If children submit reviews for display on the Site, we ask for their names (as they would like us to publish them) and email addresses (which we will not publish) so we can contact them in relation to their reviews. If your child plans to submit a review to the Site, please take note of their obligations under the Terms and Conditions of the Site and help them to comply with them.


We only keep the personal information children submit for these purposes until we have made use of it in these ways.




We use cookies on the Site. Cookies are small files that we transfer to your computer's hard drive through your web browser. They enable us to recognize your web browser. In effect, cookies tell us when you have visited the Site and where you have been, but they do not identify you personally. We use cookies to see how often people visit the Site and what they look at. This helps us to know what parts of the Site are popular - what people are interested in - so we can make sure we have more interesting material on the Site in future. We also use cookies to make it easier for you to get around the Site. For example, when you first visit us we ask you to click on a flag that directs you to the Site for the country you are in. When you come back, we use cookies to remind us where you want to go and we take you there directly. If you don't want us to be able to do this, your browser's help section should be able to tell you how you can disable or filter cookies and how to arrange for your browser to tell you when you've been sent a new cookie. If you choose to disable or filter the cookies we use, it may mean that the Site's functions do not work as intended.


Aggregate Information


We track the following information on the Site anonymously, or as 'aggregate' data: users' ISP's, the domain names of the pages from which users come to the Site, users' browsers and operating systems.


Children under 13 years of age


We encourage parents and guardians to spend time online with their children and to participate in the activities offered on the Site. If your child is younger than 13, we ask you to play an active role in safeguarding his or her privacy when using the Site. When your child takes part in an offer or activity on the Site where we ask him or her for personal information, we may ask for your consent or for you to indicate if you do not consent (depending on the type of activity/information being gathered).


If you have children who are under 13, we ask you to complete their entry forms for competitions run on the Site. We will notify you if your child wins a competition and send any prize to you. We will also obtain your prior consent before publishing the name, age and photograph of your child if he or she wins a competition.


Older children


If your child is older than 13, we will ask him or her to give consent personally if we plan to keep or use his or her information for anything (we will also say what we plan to do with it). Please help your children with this.


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© 2018 Dorling Kindersley Limited. Registered Number 01177822, England. Registered Office: 80 Strand, London, WC2R 0RL. 'Dorling Kindersley', 'DK', 'Eyewitness' and the open book logo DK are trade marks of Dorling Kindersley Limited.
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