The Complete Idiot's Guide to Branding Yourself

eBook cover of The Complete Idiot's Guide to Branding Yourself

Published by DK

By Ray Paprocki, Sherry Beck Paprocki

RRP: $10.99

About The Complete Idiot's Guide to Branding Yourself

A brand new look at a time-tested business practice.

Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:

? An in-depth understanding of the principles of successful brand building-in any context

? Practical tools to build and manage powerful relationships

? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both

? Advanced techniques to continually refine your unique personal brand