Effective Public Relations

A practical, e-book guide to moving to Effective Public Relations which will give you the information and skills to succeed

Learn to generate and manage publicity, from recognising PR opportunities to creating and sustaining media coverage. You'll find out how to identify and target your audience and get practical advice on presenting information, whether you are writing news releases or organising press conferences and product launches.

Tips, dos and don'ts and 'SOS' hints on what to do in a particular situation, plus real-life case studies demonstrate key skills. Dip in and out of topics for quick reference. Handy tips in an e-book format - take it wherever your work takes you.